Wednesday, October 22, 2008

Google Analytics Rolls Out New Enterprise Features

Google Analytics just announced a new set of Enterprise Features that definitely brings Google Analytics to the next level. Among the features unveiled are: custom reports, segmentation on the fly, API, redesigned account and profile management, motion charts and integration of Google AdSense.

I'm still waiting for a true integration with Website Optimizer to be perfectly happy. Until then, we have a lot to experiment with and test. Below are the videos Google published about these new and exciting features.

New Advanced Segments in Google Analytics


New Motion Charts in Google Analytics


New Custom Reporting in Google Analytics


New AdSense Reporting in Google Analytics


Final Thoughts
Google has managed to meet and surpass many peoples expectations. With the rise of Yahoo Web Analytics promising many enterprise features for free and the price cuts of major web analytics vendors, it could not have arrived at a better time.

2 Comments:

gekkie96 said...

I cant seem to find these features in my Google Analytics account. I have heard that the features are BETA and released to certain accounts for now.

search engine optimization said...

I too didnt find these features in my Analytics account. Do I have to upgrade my account. Please advice

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