The Truth About SEO

I always caution people about researching SEO on their own, as there is entirely too much misinformation floating around on the topic. Still, its something that you absolutely must learn if you plan to make money online.

SEO Lies by Justin Brooke is 35 Pages of Actionable Content

In SEO Lies, Justin Brooke does something that this industry has needed for years now: He takes all the crap you’ve heard about SEO and tells you what is wrong and why - and what is correct. It is simple and to the point, and cuts through all the contradicting fluff you’ll read all over the web and then shows you just how simple Search Engine Optimization (SEO) can be…

Most people over-complicate SEO. It’s really not that hard. Its just optimizing web pages to rank well in the major search engines for specific keyword phrases.

Simple SEO doesn't really cut it for most people though, as it raises questions such as:
* What qualifies as duplicate content?
* What about nofollow links?
* Exactly how much content do I have to write?
* How many months does it take for this to work?
* Blah Blah Blah...

Justin Brooke answers all of these questions and more in SEO Lies. And its not just rehashed information, but the results of Justins own research and testing over the last 2 years.

There are a couple of typos and grammatical errors in the report, and it doesn't always read that smooth, but the content itself is excellent and provides some very detailed information about how to easily achieve top search engine rankings.

The research tools that Justin mentions are well worth the one dollar alone. I’ll confess I wasn't even aware of them myself. There are 2 tools mentioned on page 21 of the report that I’ve been playing with all morning. I actually printed out SEO Lies, so I just googled them and they were very easy to find.

One of the tools is about Audience Intelligence, or “intent”. The tool is a bit limited, but valuable nonetheless. For example when it comes to Commercial Intention, About.com brings in visitors with a 79% informational intent. Amazon.com has a 51% commercial intent, and CircuitCity.com has a 60% commercial intent.

Even more interesting was the Bonus Tool mentioned on the same page (p. 21). Using this free tool I discovered that the majority of the searches for the term “Internet Marketing” come from Indonesia, Zimbabwe and Nigeria. Interesting to know, You bet!

It also told me that “internet marketing blog” is a rising search (nearing ‘breakout’ even), which is awesome… since this blog is ranking well for that phrase.

Bottom line: this is information you need to know. Don't believe everything you here and put SEO to work for you and discover what works and what doesn't. If your not sure about certain things test them and see what the results are, don't go to some SEO forum and expect anyone to tell you thr truth or actually help you.